Guess has teamed up with Jennifer Lopez once again for their Spring 2020 campaign. This comes after their successful collaboration in 2018. The talented 50-year-old singer and actress is thrilled to work on this project and loves the idea of portraying different characters for each campaign. The latest photoshoot for the season is a mix of 60s Italian film stars, Madonna from the 80s, and Sophia Loren, giving it a fun and glamorous vibe.
As a mother of two, she couldn’t hide her excitement for portraying the character and giving it her own personal touch during the photo shoot. She also mentioned how impressed she was with how well the clothing and the setting blended together, creating an overall successful outcome for the campaign.
GUESS and Marciano have named Lopez as their global ambassador for their advertising campaign for Spring 2020. The campaign’s creative direction is under the supervision of Paul Marciano, who is the Chief Creative Officer of GUESS?, Inc.
Paul enthusiastically shared his delight in Jennifer’s participation for yet another GUESS and Marciano campaign.
Jennifer is a true pioneer in the realms of music, fashion, and cinema. Her persona embodies the quintessence of a GUESS Girl – fearless, audacious, and self-confident. The ad campaign showcases Jennifer’s natural beauty and validates why she’s considered a genuine icon.
Guess recently launched a campaign that features Jennifer Lopez, with a photo shoot held in the beautiful Santa Monica, California. Tatiana Gerusova, a skilled photographer, captured both colorful and monochromatic images that express a timeless Hollywood lifestyle. The stunning photographs showcase Lopez posing amidst the picturesque palm trees and beaches of California.
Last year, she rocked a stylish outfit that featured a white top, plaid shorts, and white heels while campaigning. She also flaunted a collection of stunning spring dresses. Previously, Guess has worked with famous models like Claudia Schiffer, Anna Nicole Smith, Paris Hilton, and Drew Barrymore. We can’t wait to see the electrifying Super Bowl halftime performances by J-Lo and Shakira!